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Tea industry under pressure in the new era seeks breakthroughs

Source : Shanghai Yihai Machinery Co., Ltd.|Release Time : 2018-03-14| Hits : Loading ...

  In April, when temperatures rise, consumer demand for beverages and bottled water will also increase. Recently observed that many water companies have begun a new move, Coca-Cola, Nongfu Spring, Cestbon, Kangshifu, etc. are overweight the market, the 2017 bottled water battle will once again start. Whether it is from the promotion of packaging, or to improve quality and increase production capacity, water companies have stepped up their efforts.

  In 2016, the beverage market declined, and packaging water rose in a contrarian direction, becoming one of the most concerned categories of food. At present, from the perspective of market share, the domestic bottled water market shows a six-share situation. The six major brands of Huarun Yupbo, Baisuishan, Nongfu Spring, Master Kong, Wahaha, and Bingjie account for about 80% of domestic bottled water market share. . However, with the new brands entering the market continuously in these two years, the competition in the packaging water market has intensified. In recent days, many companies have taken frequent actions to increase the packaged water market. A war without smoke has quietly started.

  On February 27th, Zhengzhou Swire Coca-Cola Beverage Co., Ltd. officially launched its new water line. It is understood that the total investment of this project is 90 million yuan, with an annual production capacity of 150,000 tons, and a production speed of 48,000 bottles per hour. It mainly produces and supplies bottled water of the two major brands of pure water and ice from Coca-Cola. This investment indicates that Coca-Cola's operations in the bottled water market are overweight.

  As a coca-cola company's super billion dollar brand, Icewool Purewine not only continuously expands its production line in the past two years, but also spares no effort in brand promotion. Last year, Coca-Cola Bingyue, the brand partner of the Olympic Games, continuously interacted with the Olympic swimming team on Weibo, earning a lot of brand exposure. On August 10th, Fu Yuanhui's microblog released the first advertisement which was designated by the Olympic Games National Swimming Team Coca-Cola Bing Lun.

  Nongfu Springs - Continuously Expanding the Capacity of Packing Water Nongfu Springs, one of the giants of bottled water, continued to expand its production capacity in the past two years due to its steady growth in business performance. On February 20, 2017, Nongfushangquan plans to invest 80 million yuan in a total of 12,000 square meters of new production supporting warehouses and related auxiliary facilities in Danjiangkou City, Hubei Province. After the project is completed and used, it can increase the annual turnover of 700,000 boxes of products and increase the production capacity by more than 15%.

  Last year, Nongfushangquan plans to invest 500 million yuan to build two advanced beverage production lines in Heyuan to further expand production capacity. After the project is completed, it is estimated that the annual output value can reach over 600 million yuan. This means that the farmer will further increase the development of the Guangdong market and increase its market share in South China.

  Zhou Li, secretary of Nongfu Springs Board of Directors, said last year that farmers’ performance has been steadily increasing in the past three years. Nongfu Spring will make a generous investment of 1.2 billion yuan to start the construction of the seventh factory in Zhejiang. According to reports, the project will be mainly used for production of beverages and large-packaged drinking water and is expected to be put into operation this year.

  Master Kong - Youyue Steady Position in Bottled Water Market

  In 2004, Master Kong's mineral water was formally listed. Under the influence of Master Kong and other powerful forces, mineral water became the second largest category of bottled water.

  In April 2015, under the influence of the new national standard for packaged drinking water, Master Kong's mineral water was officially renamed as Master Kong's Youyue drinking water. In 2016, Master Kong will carry out a full upgrade of Youyue. In 2017, Master Kong will steadily fight and continue to occupy the bottled water industry. A certain market position.

  King Tin-Hundred Years Hill Pushes Commercials Again to Launch New Season Publicity Offensive

  At present, the 100-year-old brand family owns four natural mineral water production bases in Luofu Mountain in Huizhou, Guangzhou Fengfeng, Ningbo in East Zhejiang, and Yichun in Jiangxi. It is also the brand that has the largest natural mineral water production base in China. Recently, Hundred Mountain has launched its third commercial film, which has always positioned itself as a nobleman in the 100-year-old mountain landscape. The introduction of the commercials indicates that Baishan Mountain will launch a new season of brand promotion.

  China Resources-Yibao-2017 continues to support marathon events

  China Resources Cestbon is an old brand of bottled water that has been in the gall market for more than 30 years. This year, Cestbon continues to expand its product influence through its sponsored marathon.

  In 2017, China Resources Yup Bao continued to lead the marathon field. At present, it has won the February 27th "Rest of the Year of the Rooster" - 2017 Hainan (Sanya) International Marathon, drinking water, taking the Suzhou Jinji Lake in March, Qingyuan, There are four international marathons in Zhaoqing, Wuxi, and Zhengzhou. In the following April, Wuhan, Yangzhou, Shanghai International Half Marathon, and Taishan International Marathon will all have the presence of Yi Bao Shui and Magic Sports Drink.

  Evergrande Ice Fountain - Push-up Silica Type High-end Natural Mineral Water

  Since Evergrande Bingquan quickly sold its fast-moving business last year and caused a loss, this year, Evergrande’s ice springs have returned.

  On February 18, 2017, at the 5th “Peace Ambassador Culture Celebration” hosted by Hong Kong-based UNESCO, Hengda Ice Spring launched a heavy-duty natural mineral water of metasilicate type as the designated water for activities. The product's unique packaging design, as well as the unique "Changbai Mountain partial silicic acid live mineral" concept, has attracted everyone's attention. So, will it take up some of the market share of packaged water this year? We will wait and see.